Our small businesses really need to focus on creativity, differentiation and price points that aren’t cutting profit margins to where we may be struggling to meet our business needs to make a sale.
With early-bird specials and the fierce price points the big box stores are offering, it’s a tough environment. This philoSophie’s sets a humorous tone to have a strategy and focus, while not being so hard on ourselves we can’t enjoy the holidays while running a business in this economy.
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